The Enormous Power of the Case Study

Do you have a collection of strong, compelling case studies at your fingertips to utilize in your marketing? If your answer is “Not yet!”, then your marketing toolbox is missing an extremely important and versatile tool. What is a Case Study? A case study is – in simplest terms – a story. It is aContinue reading “The Enormous Power of the Case Study”

Editing and Proofreading: Not the same!

You’ve been working for hours on your latest piece of copy. You brainstormed a phenomenal idea, got it on the page in a clear and exciting way. It’s coming along well, but you know it needs to be refined and polished before it’s sent out into the world. (Sloppy content can cause real damage toContinue reading “Editing and Proofreading: Not the same!”