3 Ways Hiring a Writer Can Increase Your Income

It’s true: collaborating with a professional writer can bring your business to a new level. Creating excellent, focused content takes time and experience. And it also is one of the most impactful elements of a robust marketing strategy. Here are three tangible ways that hiring a professional writer can help your business level up, andContinue reading “3 Ways Hiring a Writer Can Increase Your Income”

Everything You Want to Know About Content Marketing (… but were afraid to ask.)

If your first question is “What is content marketing?” fear not! You have come to the right place. Simply defined, content marketing is creating useful materials to share with your audience with the goal of building and maintaining relationships. It’s material that doesn’t just try to pressure a customer to buy something – rather, itContinue reading “Everything You Want to Know About Content Marketing (… but were afraid to ask.)”

Newsletters: Old News? Or More Important than Ever?

(Pssst… the answer is B!) While newsletters are not a new, groundbreaking concept, they’re still an extremely high-performing part of a successful marketing strategy. According to Chief Marketer, emails to customers reliably outperform other marketing tactics. And HubSpot says: “Email marketing remains one of the most important and effective ways for your business to connectContinue reading “Newsletters: Old News? Or More Important than Ever?”

The Enormous Power of the Case Study

Do you have a collection of strong, compelling case studies at your fingertips to utilize in your marketing? If your answer is “Not yet!”, then your marketing toolbox is missing an extremely important and versatile tool. What is a Case Study? A case study is – in simplest terms – a story. It is aContinue reading “The Enormous Power of the Case Study”

What is Copywriting?

Pause for a moment and consider how many different ways in which your business – or any business – relies on words to share, promote, connect, and inform. It’s an impressively long list! Website content, blogs, newsletters, e-blasts, advertising campaigns, postcards, press releases, articles, social media captions… whew! Guess what? That’s all copywriting! Are thoseContinue reading “What is Copywriting?”

Creative Ways to Make Your Content Typo-Free

Let’s be honest: typos happen. But hitting “publish” on typo-filled content is more than just embarrassing. It’s bad for your brand. At best, a writing hiccup can jolt your readers out of the flow you want them to experience. At worst? It can give an impression that your brand is sloppy, inattentive to detail, orContinue reading “Creative Ways to Make Your Content Typo-Free”