Busting the Top 3 Excuses for Not Having a Blog
Does your business have a blog? (And… ahem… have you posted anything since 2017?) If you answered “no” to either of these questions, you’re missing a great opportunity. A blog is one of the best tools your business has for marketing and growth. Why? A blog… Increases your visibility in online searchesExpands your authority and…
What Fighting Fires Taught Me About Writing
I’ve crawled into smoke-filled houses, battled the blazes of wildfires, and doused the flames of burning buildings. I’ve operated the Jaws of Life, watching car metal twist and crumple like aluminum foil. During the course of nearly five years as a firefighter and EMT, I learned a host of exciting and even life-saving skills. And…
5 Secrets to Becoming A Better Writer
For something that’s not terribly complicated, writing can be quite difficult. But here’s the thing: the fact that writing feels hard, or is something you haven’t done in a while, doesn’t mean you’re a bad writer! What it does mean is that it’s time to brush up and strengthen your writing skills. Here are five…
3 Ways Hiring a Writer Can Increase Your Income
It’s true: collaborating with a professional writer can bring your business to a new level. Creating excellent, focused content takes time and experience. And it also is one of the most impactful elements of a robust marketing strategy. Here are three tangible ways that hiring a professional writer can help your business level up, and…
Everything You Want to Know About Content Marketing (… but were afraid to ask.)
If your first question is “What is content marketing?” fear not! You have come to the right place. Simply defined, content marketing is creating useful materials to share with your audience with the goal of building and maintaining relationships. It’s material that doesn’t just try to pressure a customer to buy something – rather, it…
Project: Jackson Hole Trout
Recently, we had the opportunity to collaborate with Jackson Hole native Lucas Donaldson on the thrilling launch of his new guiding business, Jackson Hole Trout. The process began with getting to know Lucas and what was most important to him as he brought his vision to life. He cares deeply about excellent environmental stewardship, and…
Supercharge Your Brainstorm
The blank page. Is there anything more intimidating? The way the cursor blinks at you. Mocking you, even. Your deadline inches closer. Beads of sweat begin to gather at your brow. The abyss of icy white blankness stares back. Every writer has experienced this moment. What am I even going to write about? How can…
Guided by Values, Driven by Passion
At Elevation Writing, our goal is to help you create powerful content that is an excellent representation of your unique brand. Every word matters. Every blog, every postcard, newsletter, case study, press release, social media post, and every sentence on your website. Each sentence is an opportunity to reflect your values, voice, and character, and…
Newsletters: Old News? Or More Important than Ever?
(Pssst… the answer is B!) While newsletters are not a new, groundbreaking concept, they’re still an extremely high-performing part of a successful marketing strategy. According to Chief Marketer, emails to customers reliably outperform other marketing tactics. And HubSpot says: “Email marketing remains one of the most important and effective ways for your business to connect…
The Enormous Power of the Case Study
Do you have a collection of strong, compelling case studies at your fingertips to utilize in your marketing? If your answer is “Not yet!”, then your marketing toolbox is missing an extremely important and versatile tool. What is a Case Study? A case study is – in simplest terms – a story. It is a…
What is Copywriting?
Pause for a moment and consider how many different ways in which your business – or any business – relies on words to share, promote, connect, and inform. It’s an impressively long list! Website content, blogs, newsletters, e-blasts, advertising campaigns, postcards, press releases, articles, social media captions… whew! Guess what? That’s all copywriting! Are those…
Editing and Proofreading: Not the same!
You’ve been working for hours on your latest piece of copy. You brainstormed a phenomenal idea, got it on the page in a clear and exciting way. It’s coming along well, but you know it needs to be refined and polished before it’s sent out into the world. (Sloppy content can cause real damage to…
Creative Ways to Make Your Content Typo-Free
Let’s be honest: typos happen. But hitting “publish” on typo-filled content is more than just embarrassing. It’s bad for your brand. At best, a writing hiccup can jolt your readers out of the flow you want them to experience. At worst? It can give an impression that your brand is sloppy, inattentive to detail, or…
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At Elevation Writing, we know that the backbone of powerful marketing is great writing. So that’s what we deliver.
We’re here to help share your unique story, character, and values to grow your business.
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