Busting the Top 3 Excuses for Not Having a Blog

Does your business have a blog? (And… ahem… have you posted anything since 2017?) If you answered “no” to either of these questions, you’re missing a great opportunity. A blog is one of the best tools your business has for marketing and growth. Why? A blog… Increases your visibility in online searches Expands your authorityContinue reading “Busting the Top 3 Excuses for Not Having a Blog”

What Fighting Fires Taught Me About Writing

I’ve crawled into smoke-filled houses, battled the blazes of wildfires, and doused the flames of burning buildings. I’ve operated the Jaws of Life, watching car metal twist and crumple like aluminum foil. During the course of nearly five years as a firefighter and EMT, I learned a host of exciting and even life-saving skills. AndContinue reading “What Fighting Fires Taught Me About Writing”

5 Secrets to Becoming A Better Writer

For something that’s not terribly complicated, writing can be quite difficult. But here’s the thing: the fact that writing feels hard, or is something you haven’t done in a while, doesn’t mean you’re a bad writer! What it does mean is that it’s time to brush up and strengthen your writing skills. Here are fiveContinue reading “5 Secrets to Becoming A Better Writer”

3 Ways Hiring a Writer Can Increase Your Income

It’s true: collaborating with a professional writer can bring your business to a new level. Creating excellent, focused content takes time and experience. And it also is one of the most impactful elements of a robust marketing strategy. Here are three tangible ways that hiring a professional writer can help your business level up, andContinue reading “3 Ways Hiring a Writer Can Increase Your Income”

Everything You Want to Know About Content Marketing (… but were afraid to ask.)

If your first question is “What is content marketing?” fear not! You have come to the right place. Simply defined, content marketing is creating useful materials to share with your audience with the goal of building and maintaining relationships. It’s material that doesn’t just try to pressure a customer to buy something – rather, itContinue reading “Everything You Want to Know About Content Marketing (… but were afraid to ask.)”

Project: Jackson Hole Trout

Recently, we had the opportunity to collaborate with Jackson Hole native Lucas Donaldson on the thrilling launch of his new guiding business, Jackson Hole Trout. The process began with getting to know Lucas and what was most important to him as he brought his vision to life. He cares deeply about excellent environmental stewardship, andContinue reading “Project: Jackson Hole Trout”

Guided by Values, Driven by Passion

At Elevation Writing, our goal is to help you create powerful content that is an excellent representation of your unique brand. Every word matters. Every blog, every postcard, newsletter, case study, press release, social media post, and every sentence on your website. Each sentence is an opportunity to reflect your values, voice, and character, andContinue reading “Guided by Values, Driven by Passion”

Newsletters: Old News? Or More Important than Ever?

(Pssst… the answer is B!) While newsletters are not a new, groundbreaking concept, they’re still an extremely high-performing part of a successful marketing strategy. According to Chief Marketer, emails to customers reliably outperform other marketing tactics. And HubSpot says: “Email marketing remains one of the most important and effective ways for your business to connectContinue reading “Newsletters: Old News? Or More Important than Ever?”

The Enormous Power of the Case Study

Do you have a collection of strong, compelling case studies at your fingertips to utilize in your marketing? If your answer is “Not yet!”, then your marketing toolbox is missing an extremely important and versatile tool. What is a Case Study? A case study is – in simplest terms – a story. It is aContinue reading “The Enormous Power of the Case Study”