Busting the Top 3 Excuses for Not Having a Blog

Does your business have a blog? (And… ahem… have you posted anything since 2017?) If you answered “no” to either of these questions, you’re missing a great opportunity. A blog is one of the best tools your business has for marketing and growth. Why?

A blog…

  • Increases your visibility in online searches
  • Expands your authority and expertise in your field
  • Fosters authentic connections with your target audience
  • Offers ready-made content for social media and emails
  • … and that’s just the beginning.

So, what’s the hold up? What’s keeping you from taking full advantage of this super tool?

#1 – I don’t have time.

This is —hands down— the most common excuse for blog-less-ness. And often, it’s completely true! Running a business comes with many demands, and sometimes you simply don’t have sufficient time to brainstorm topics, write fantastic content, proofread and edit it, and publish it on your website.

But we do. Hand it off to Elevation Writing, and consider it done. You can get back to what you’re best at: running your business.

#2 – I don’t know what to write about.

At Elevation Writing, we love helping businesses see themselves from a new angle. There’s nothing we enjoy more than asking fresh, creative questions and discovering the compelling stories that are hidden just beneath the surface.

We’re so confident that we can help you generate awesome topic ideas, we’ll do it for free. Drop us an email and mention this post; we’ll send you five blog topic ideas on the house. What are you waiting for?

#3 – I don’t think anyone reads it.

Adding a blog to your existing website can increase traffic by over 430%. (How? The simple answer is that more great content means your page will show up higher in search rankings. The closer you are to the top, the more clicks you’ll get!)

77% of internet users read blogs. Over 409 million people read blogs each month.

Here’s the catch, though. You can’t just post any old stuff. It needs to have a captivating headline that piques a reader’s interest. It’s got to include truly original content (not recycled, but written exclusively for your brand), and it needs to offer your readers tangible informational value. A blog won’t help you if it’s boring, bland, or inconsistent.

Want to chat more about how a blog can help you reach the next level? Drop us a note.

The Takeaway?

An energetic, creative blog is a must-have for every business. From ranking more competitively in search engine results, to expanding your expertise and authority in your field, it serves a wide variety of purposes.

So whether your primary excuse for not having a blog got busted above, or if you have a different roadblock to blogging momentum, let Elevation Writing help. We’ll get your blog shining with excellent content, and more likely than not, we’ll have some fun along the way.

Published by Melissa Thomasma

A rare Jackson Hole native, Melissa Thomasma earned degrees from the University of Chicago and the University of Montana before returning to the Teton Mountains. Since declaring herself “into words” at the age of three, she’s made a career of arranging them on pages. As founder of Elevation Writing, she helps brands tell their unique stories through innovative, engaging digital and print content. When she’s not scribbling away, she loves cooking, fly fishing, and exploring with her husband and tiny humans.

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