It’s true: collaborating with a professional writer can bring your business to a new level. Creating excellent, focused content takes time and experience. And it also is one of the most impactful elements of a robust marketing strategy. Here are three tangible ways that hiring a professional writer can help your business level up, and put more Benjamins in the bank.
Build Loyalty With Excellent Content
According to the Harvard Business Review, “acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.” It’s significantly cheaper for your business to invest in the loyalty of your existing customers than to chase new ones. The same article explains that “research done by Frederick Reichheld of Bain & Company shows increasing customer retention rates by 5% increases profits by 25% to 95%.”
One sure-fire way to do that?
Give them exciting, must-click content on a frequent basis. Not just ads. (We see enough of those every day, thankyouverymuch.) If you give your followers stories and information that has real, tangible value to them, they’ll be quick to come back for more.
And when it comes time to spend their hard-earned dollars? They’re much more likely to think of your business to meet their needs.
Protect Your Precious Time
Running a business is tough. With so many things to juggle, it’s impossible to do it all yourself.
And let’s be honest: you probably didn’t start your business because you were lured by the sheer glamour of writing case studies and weekly blog content. No, you started up to do what you love to do. Whether that’s baking beautiful desserts, grooming dogs, building boats, painting houses, designing jewelry, or whatever else – that’s where your time needs to go. And the more cupcakes you bake, dogs you brush, boats you build, houses you paint, or necklaces you design, your income will expand.
Content creation can easily be handed off to a professional, and you can get back to doing what you do best… whatever that might be!
Drive More Website Visits
Excellent content that is story-driven and bursting with personality and information gets lots of clicks. You can be confident that it appeals to your existing customer base (see above), but it’s also compelling enough to invite new customers in.
Awesome blogs, articles, and stories are easily shared by your loyal followers, and also ideal content for social media platforms. Content that’s written in an SEO-friendly manner can increase your search engine ranking, too! What does all that spell? More website visits! (Spoiler alert: more visits = more sales!)
Stop wasting your precious time struggling to create content that isn’t superb. Get in touch now, and let’s make it a snap. You’ll be glad you did.