Project: Jackson Hole Trout

Recently, we had the opportunity to collaborate with Jackson Hole native Lucas Donaldson on the thrilling launch of his new guiding business, Jackson Hole Trout.

The process began with getting to know Lucas and what was most important to him as he brought his vision to life. He cares deeply about excellent environmental stewardship, and is highly focused on providing an informative and unforgettable experience to each of his clients.

“We embrace the life lessons that come along with fly fishing. Not everything always goes as planned – weather changes, lines get knotted, flies get snagged – but these are opportunities to be patient, adaptable, & optimistic.”

the jackson hole trout philosophy

It was also critical to highlight Lucas’ inimitable knowledge of the fishing opportunities around Jackson Hole. We enjoyed getting to know more about his lifelong background of fishing with family and friends, and the incredible expertise he has developed during his two decades as a fishing guide. And of course, we had to make sure that his magnetic personality and genuinely kind character shone through!

We also carefully considered his target audience, and what his clients might be seeking when booking a fly fishing excursion in Jackson Hole. We discussed how to best anticipate the questions that his customers might have, and how to relay critical information in a concise and yet engaging manner.

In the end, we crafted unique content that tells Lucas’ story in an authentic and compelling way. Even in the face of 2020’s tumult and uncertainty, he’s been a busy fishing guide this summer! (Way to go, Lucas!)

At Elevation Writing, we love this kind of collaboration and helping innovative, energetic entrepreneurs bring their vision to life. Guided by our core values, driven by our passion for great content, Elevation Writing can help you get creative and take your brand’s story to the next level.

Ready to get started? Get in touch now!

“I can’t recommend Melissa enough as an author and writer. We worked together this spring and she is a talented writer, full of creative ideas, easy to work with, meets deadlines and is a wonderful person. I would work with her again in a heartbeat.”

– lucas donaldson, owner of jackson hole trout

Published by Melissa Thomasma

A rare Jackson Hole native, Melissa Thomasma earned degrees from the University of Chicago and the University of Montana before returning to the Teton Mountains. Since declaring herself “into words” at the age of three, she’s made a career of arranging them on pages. As founder of Elevation Writing, she helps brands tell their unique stories through innovative, engaging digital and print content. When she’s not scribbling away, she loves cooking, fly fishing, and exploring with her husband and tiny humans.

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