The Enormous Power of the Case Study

Do you have a collection of strong, compelling case studies at your fingertips to utilize in your marketing? If your answer is “Not yet!”, then your marketing toolbox is missing an extremely important and versatile tool.

What is a Case Study?

A case study is – in simplest terms – a story. It is a narrative that offers a shining, in-depth example of how your product or service works. Think of it as a customer review, turned up to level twelve.

According to a 2019 study, 90% of consumers used the internet to find a local business.

And 82% of them read customer reviews before making a decision.

A case study typically focuses on one customer, and begin by framing that customer’s problem or pain point. Then, utilizing an engaging narrative arc, it explores how the customer used your product or service to overcome their challenge, and emerge victorious! Leveraging the additional power of quotes, images, and statistics, a case study is a powerful endorsement.

It is extremely persuasive: a case study illustrates evidence that supports your marketing claims, and demonstrates real-world results.

It’s a stellar way to exhibit your brand’s values and benefits in action, and show off your biggest victories!

Ready to start developing your brand’s case study collection?

Why do case studies work?

A case study is a highly compelling element of your marketing strategy for a few reasons!

First, humans are hard-wired to crave stories. Ever since our cave-dwelling days, we’ve told stories, and we’re infinitely more inclined to engage with a narrative than a chilly barrage of statistics and slogans.

Second, it gives the reader a chance to see themselves in the protagonist’s shoes – your customer’s shoes. If it’s done right, a case study invites the reader to identify with the story’s hero, and imagine how your product or service can help them, too. This can lead a prospect to evolve into a customer.

Finally, it offers a sense of authenticity that other marketing strategies may not provide. It’s a true story, and a real-world example of your product or service in action. In other words, you’re not simply telling potential customers that your brand is great, you’re showing them.

How do I use a case study?

A case study is an extremely versatile resource, and can be utilized in a wide variety of ways. Here are just a few:

  • Website Content – It’s easy to offer a diverse and up-to-date collection of case studies on your website. They’re a stellar testimonial to your brand.
  • Social Media Content – These fascinating stories are excellent for sharing on social media. It’s highly likely that the customer your case study examines will share it in their circles, too!
  • Podcast or Video Inspiration – Great stories make for wonderful media across the board. It’s easy to take a compelling case study and transform it into a video or podcast.
  • Content for Interviews or Press – Case studies help you have concrete examples to reference when you’ve got the opportunity to get your brand some media recognition. Press releases, interviews, articles and more – no digging around to scrounge up quotes or examples. It’s all in your case studies!

Are you ready to get some fantastic case studies in your marketing toolbox? Of course you are! Get in touch now, and let Elevation Writing do the research, writing, and editing. It’s that easy.

Published by Melissa Thomasma

A rare Jackson Hole native, Melissa Thomasma earned degrees from the University of Chicago and the University of Montana before returning to the Teton Mountains. Since declaring herself “into words” at the age of three, she’s made a career of arranging them on pages. As founder of Elevation Writing, she helps brands tell their unique stories through innovative, engaging digital and print content. When she’s not scribbling away, she loves cooking, fly fishing, and exploring with her husband and tiny humans.

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